This chapter outlines the criteria for a discipline to be accepted as a profession, briefly assessing the extent to which coaching complies. Potential lessons for coaching from the development of psychotherapy into a profession are then summarized, highlighting the fragility of the term ‘profession’ in contemporary society. The chapter goes on to outline key observations on professionalization, as distinct from ‘professionalism’. Feasible options regarding the status of coaching as a true profession, or alternatively as an occupation maintaining professionalism are compared, and ongoing concerns and challenges are underlined.