Green City Branding in Perspective d: Lessons from Singapore and Abroa
Research output: Contribution to journal › Journal article › Communication
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Green City Branding in Perspective d : Lessons from Singapore and Abroa. / Gulsrud, Natalie Marie.
In: CITYGREEN, No. 8, 2014, p. 138-143.Research output: Contribution to journal › Journal article › Communication
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TY - JOUR
T1 - Green City Branding in Perspective d
T2 - Lessons from Singapore and Abroa
AU - Gulsrud, Natalie Marie
PY - 2014
Y1 - 2014
N2 - From Sydney, Australia’s “Sustainable Sydney 2030” campaign, to Vancouver, Canada’s “Greenest City 2020” vision, green city brands have become a global tool for municipal leaders to promise a better quality of life, promote sustainable development, and increase their competitive advantage. In Asia, various green city schemes and rankings exist. They include Siemen’s Asian Green City Index, assessed by The Economist Intelligence Unit, based on a city’s environmental performance in a wide range of categories (Economist Intelligence Unit 2011). These green city brands provide a vision of health and resilience for current citizens while also attracting innovative potential residents and businesses to address the environmental problems of the future.Green city brands have become a popular tool for municipal leaders to promise a better quality of life, mitigate urban environmental pollution, and increase their competitive advantage as an increasingly global economy has led to fierce competition between cities at a national and international level. Cities are actively competing for talent, innovation, and creativity to boost their economies. One way cities achieve a competitive image is through green place branding. Cities worldwide are branding themselves based on their assets. This increasingly includes level and quality of “greenness”, for example, in terms of parks and other green spaces.
AB - From Sydney, Australia’s “Sustainable Sydney 2030” campaign, to Vancouver, Canada’s “Greenest City 2020” vision, green city brands have become a global tool for municipal leaders to promise a better quality of life, promote sustainable development, and increase their competitive advantage. In Asia, various green city schemes and rankings exist. They include Siemen’s Asian Green City Index, assessed by The Economist Intelligence Unit, based on a city’s environmental performance in a wide range of categories (Economist Intelligence Unit 2011). These green city brands provide a vision of health and resilience for current citizens while also attracting innovative potential residents and businesses to address the environmental problems of the future.Green city brands have become a popular tool for municipal leaders to promise a better quality of life, mitigate urban environmental pollution, and increase their competitive advantage as an increasingly global economy has led to fierce competition between cities at a national and international level. Cities are actively competing for talent, innovation, and creativity to boost their economies. One way cities achieve a competitive image is through green place branding. Cities worldwide are branding themselves based on their assets. This increasingly includes level and quality of “greenness”, for example, in terms of parks and other green spaces.
KW - Former LIFE faculty
KW - green city branding
KW - Singapore
M3 - Journal article
SP - 138
EP - 143
JO - CITYGREEN
JF - CITYGREEN
SN - 2010-0981
IS - 8
ER -
ID: 124383447