EU cultural policy and audience perspectives: How cultural value orientations are related to media usage and country context
Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning › fagfællebedømt
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EU cultural policy and audience perspectives : How cultural value orientations are related to media usage and country context. / Verboord, Marc; Kristensen, Nete Nørgaard.
I: International Journal of Cultural Policy, Bind 27, 4, 28.08.2020, s. 528-543.Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning › fagfællebedømt
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TY - JOUR
T1 - EU cultural policy and audience perspectives
T2 - How cultural value orientations are related to media usage and country context
AU - Verboord, Marc
AU - Kristensen, Nete Nørgaard
PY - 2020/8/28
Y1 - 2020/8/28
N2 - This article studies how people across Europe think about cultural value, including cultural heritage, and how this is related to their media usage. Drawing on data from the Eurobarometer in October 2017, which were designed with EU cultural policy goals in mind, we examine which cultural value orientations are most prevalent among citizens in European Union countries, and how these are related to their use of legacy news media and online media, their trust in professional journalists and social networks, and the media system their country belongs to. Our findings show three distinct types of cultural value orientation among Europeans: valuing cultural heritage, valuing cultural exchange, and skepticism towards European culture. These orientations map onto two out of three pillars of EU policy goals. While individual media usage and trust are important predictors of these orientations, we find limited effects of media systems, including market shares of public broadcasters.
AB - This article studies how people across Europe think about cultural value, including cultural heritage, and how this is related to their media usage. Drawing on data from the Eurobarometer in October 2017, which were designed with EU cultural policy goals in mind, we examine which cultural value orientations are most prevalent among citizens in European Union countries, and how these are related to their use of legacy news media and online media, their trust in professional journalists and social networks, and the media system their country belongs to. Our findings show three distinct types of cultural value orientation among Europeans: valuing cultural heritage, valuing cultural exchange, and skepticism towards European culture. These orientations map onto two out of three pillars of EU policy goals. While individual media usage and trust are important predictors of these orientations, we find limited effects of media systems, including market shares of public broadcasters.
KW - Faculty of Humanities
KW - Cultural value orientations
KW - European cultural policy
KW - Europe
KW - Media systems
KW - Media usage
KW - Trust
U2 - 10.1080/10286632.2020.1811253
DO - 10.1080/10286632.2020.1811253
M3 - Journal article
VL - 27, 4
SP - 528
EP - 543
JO - International Journal of Cultural Policy
JF - International Journal of Cultural Policy
SN - 1028-6632
ER -
ID: 247547798