We live in a hyper-complex society where the individual is faced with a growing diversity in all areas of life. The development of a stable identity has become an illusion. We feel a continuous obligation to develop at work, and in our private and social life. A brief analysis of societal changes will be presented as the basis for legitimising coaching and coaching psychology in general.

The intention of this call is to formulate some central societal prerequisites for coaching psychology; prerequisites that can also serve as an argument for:

A relational and narrative foundation of coaching psychology, and
The growing importance of “meaning making” and values; central to a reflective coaching process.

The concluding practical consequences include: that it is not always beneficial to define a goal in the beginning of the coaching session, but to give space to unfold narratives, and the importance of reflecting on personal and social meanings and values as the basis for our thinking and acting.