Communicating corporate social responsibility to involve stakeholders: The case of employer branding for university students

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Standard

Communicating corporate social responsibility to involve stakeholders : The case of employer branding for university students. / Cancellieri, Uberta Ganucci; Petruccelli, Irene; De Dominicis, Stefano; Groggia, Alessandro; Illia, Laura; Bonaiuto, Marino.

I: Rassegna di Psicologia, Bind 34, Nr. 3, 2017, s. 25-40.

Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning › fagfællebedømt

Harvard

Cancellieri, UG, Petruccelli, I, De Dominicis, S, Groggia, A, Illia, L & Bonaiuto, M 2017, 'Communicating corporate social responsibility to involve stakeholders: The case of employer branding for university students', Rassegna di Psicologia, bind 34, nr. 3, s. 25-40. https://doi.org/10.4458/9453-02

APA

Cancellieri, U. G., Petruccelli, I., De Dominicis, S., Groggia, A., Illia, L., & Bonaiuto, M. (2017). Communicating corporate social responsibility to involve stakeholders: The case of employer branding for university students. Rassegna di Psicologia, 34(3), 25-40. https://doi.org/10.4458/9453-02

Vancouver

Cancellieri UG, Petruccelli I, De Dominicis S, Groggia A, Illia L, Bonaiuto M. Communicating corporate social responsibility to involve stakeholders: The case of employer branding for university students. Rassegna di Psicologia. 2017;34(3):25-40. https://doi.org/10.4458/9453-02

Author

Cancellieri, Uberta Ganucci ; Petruccelli, Irene ; De Dominicis, Stefano ; Groggia, Alessandro ; Illia, Laura ; Bonaiuto, Marino. / Communicating corporate social responsibility to involve stakeholders : The case of employer branding for university students. I: Rassegna di Psicologia. 2017 ; Bind 34, Nr. 3. s. 25-40.

Bibtex

@article{9a66bbf2b565405aa5b0028f2467c673,
title = "Communicating corporate social responsibility to involve stakeholders: The case of employer branding for university students",
abstract = "Corporate Social Responsibility (CRS) is an effective marketing lever, and its effectiveness is mediated by the strategies companies use to communicate their CRS activities to stakeholders. The present research aims at assessing the effect of five CSR communicative strategies, ranked according to an increasing involvement level of stakeholders, on a fictional company's Employer Branding (EB). The company was presented to two samples of university students (n=167; n=112) via the administration of five different versions of a brochure, corresponding to five different communicative scenarios of CSR. A self-report questionnaire was administrated, with scales measuring the company's attractiveness, perceived prestige, intention to contact the company, and prospective engagement, as well as the company's perceived brand personality and CSR communication. Analyses report high levels of the EB dimensions in all five communicative scenarios, which however produce different perceptions of the company's brand personality.",
keywords = "Brand personality, Corporate social responsibility, Dialogue, Employer branding, Stakeholders",
author = "Cancellieri, {Uberta Ganucci} and Irene Petruccelli and {De Dominicis}, Stefano and Alessandro Groggia and Laura Illia and Marino Bonaiuto",
note = "(Ekstern)",
year = "2017",
doi = "10.4458/9453-02",
language = "English",
volume = "34",
pages = "25--40",
journal = "Rassegna di Psicologia",
issn = "1125-5196",
publisher = "Edizioni Nuova Cultura",
number = "3",

}

RIS

TY - JOUR

T1 - Communicating corporate social responsibility to involve stakeholders

T2 - The case of employer branding for university students

AU - Cancellieri, Uberta Ganucci

AU - Petruccelli, Irene

AU - De Dominicis, Stefano

AU - Groggia, Alessandro

AU - Illia, Laura

AU - Bonaiuto, Marino

N1 - (Ekstern)

PY - 2017

Y1 - 2017

N2 - Corporate Social Responsibility (CRS) is an effective marketing lever, and its effectiveness is mediated by the strategies companies use to communicate their CRS activities to stakeholders. The present research aims at assessing the effect of five CSR communicative strategies, ranked according to an increasing involvement level of stakeholders, on a fictional company's Employer Branding (EB). The company was presented to two samples of university students (n=167; n=112) via the administration of five different versions of a brochure, corresponding to five different communicative scenarios of CSR. A self-report questionnaire was administrated, with scales measuring the company's attractiveness, perceived prestige, intention to contact the company, and prospective engagement, as well as the company's perceived brand personality and CSR communication. Analyses report high levels of the EB dimensions in all five communicative scenarios, which however produce different perceptions of the company's brand personality.

AB - Corporate Social Responsibility (CRS) is an effective marketing lever, and its effectiveness is mediated by the strategies companies use to communicate their CRS activities to stakeholders. The present research aims at assessing the effect of five CSR communicative strategies, ranked according to an increasing involvement level of stakeholders, on a fictional company's Employer Branding (EB). The company was presented to two samples of university students (n=167; n=112) via the administration of five different versions of a brochure, corresponding to five different communicative scenarios of CSR. A self-report questionnaire was administrated, with scales measuring the company's attractiveness, perceived prestige, intention to contact the company, and prospective engagement, as well as the company's perceived brand personality and CSR communication. Analyses report high levels of the EB dimensions in all five communicative scenarios, which however produce different perceptions of the company's brand personality.

KW - Brand personality

KW - Corporate social responsibility

KW - Dialogue

KW - Employer branding

KW - Stakeholders

UR - http://www.scopus.com/inward/record.url?scp=85079017522&partnerID=8YFLogxK

U2 - 10.4458/9453-02

DO - 10.4458/9453-02

M3 - Journal article

AN - SCOPUS:85079017522

VL - 34

SP - 25

EP - 40

JO - Rassegna di Psicologia

JF - Rassegna di Psicologia

SN - 1125-5196

IS - 3

ER -

ID: 241049251