Legislation has, within a few years, virtually eliminated the intake of industrially produced trans fatty acids (IP-TFA) in Denmark, by banning any food with an IP-TFA content greater than 2% of total fat. This accomplishment has been obtained without noticeable effects on the availability, price or quality of foods previously containing high amounts of IP-TFA. Various public health organizations, including the World Health Organization, have recommended reducing the consumption of IP-TFA, and efforts have been made in several countries to comply, through the mandatory TFA labelling of prepackaged food, societal pressure and industrial initiatives to lower the content of IP-TFA in foods. Yet still, high concentrations of IP-TFA are found in popular foods in several countries including Norway and Sweden. This indicates that millions of people currently have intakes of IP-TFA that increase their risk of coronary heart disease. The Danish experience demonstrates that this risk can be eliminated