This article examined wildlife value orientations among hunters (n = 1,130) and landowners (n = 1,207) in comparison to the general public (n = 1,001 adults) in Denmark, a highly urbanized European country. Respondents were categorized into four value types based on their responses to 19 statements. Significant differences in wildlife value orientations were found. Mutualists and distanced dominated in the public; most landowners and hunters were utilitarian followed by pluralist. Male hunters were more utilitarian than female. More active hunters were more utilitarian; hunters belonging to a hunting association were more utilitarian than those who did not belong to associations. Full-time farmers were more utilitarian than part-time farmers, and conventional farmers were more utilitarian than organic farmers. No significant difference with regard to residence for all three groups was found. Future studies should link what landowners and hunters actually do for the wildlife, and what the influencing factors are (e.g., incentive schemes) with their wildlife value orientations.