Multichannel strategy, universalism, and the challenge of audience fragmentation

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Original languageEnglish
Title of host publicationUniversalism in Public Service Media : RIPE@2019
EditorsPhilip Savage, Mercedes Medina, Gregory F. Lowe
Number of pages21
Place of PublicationGöteborg
PublisherNordicom, Göteborg
Publication dateJun 2020
Pages91-111
Chapter6
ISBN (Print)978-91-88855-26-8
Publication statusPublished - Jun 2020
SeriesRIPE@
Number9

ID: 245710948